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Tuesday, June 4 • 1:45pm - 2:30pm
How to Turn Promotions into a Business Big Enough to Matter

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Join Second Street’s Matt Coen and GateHouse Media’s Rebecca Capparelli for a fireside chat about how to can go back to your market and turn promotions into a results-driven business. In just three years, Rebecca has taken her team’s promotions revenue from $1MM to $20MM and added over 3MM new email addresses to their database.
Speakers
avatar for Matt Coen

Matt Coen

President & Co-Founder, Second Street
Matt is one of the Co-Founders and Presidents of Second Street. He started his career in media technology at Pulitzer Technologies as Director of New Business and Product Development. When Matt isn’t traveling and speaking at media industry events, he’s cheering on New England... Read More →
avatar for Rebecca Capparelli

Rebecca Capparelli

VP Promotions, Gatehouse Media
Rebecca Capparelli is Vice President of Promotions for GateHouse Media. In this role she supports all GateHouse markets with developing new revenues and increased ROI for advertisers from promotions. This includes support in planning, strategy, and sales enablement through full marketing... Read More →

Tuesday June 4, 2019 1:45pm - 2:30pm CDT
Grand Ballroom CD
  General Session